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Health Equity

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  • Division of Health Equity Strategy and Innovation
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Health Equity

  • Health Equity Home
  • Announcements
  • Capacity Building Requests
  • Funding Opportunities
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About Us

  • Division of Health Equity Strategy and Innovation
  • Office American Indian Health
  • Office of African American Health
  • Office of Diversity, Inclusion, Belonging, and Equity Strategy
Contact Info
Health Equity Strategy and Innovation Division
651-201-5813
health.equity@state.mn.us

Contact Info

Health Equity Strategy and Innovation Division
651-201-5813
health.equity@state.mn.us

COVID-19 Examples of Contractor Materials and Messages

The Minnesota Department of Health (MDH) partnered with many experienced and trusted diverse media vendors and community organizations in Minnesota as part of our public health response to COVID-19. Our relationships with diverse media vendors and community organizations played a key part in ensuring that all who live in Minnesota and the 11 tribal Nations that share its geography – including residents from communities of color, American Indian residents, LGBTQ residents, residents with disabilities, and residents with limited English proficiency – have access to needed, culturally relevant resources and have the opportunity to be fully informed with culturally relevant, linguistically appropriate, accurate, and timely messages related to COVID-19.

This page contains a sampling of materials produced by our contractors in 2020-2021. Please note that COVID information changes rapidly. Some information contained in these materials and videos may no longer be current.

For more information, please contact us at health.covidmedia.mdh@state.mn.us.

View examples of materials for the:
African American community
African Immigrant community
American Indian community
Asian American community
Latinx community
LGBTQ community
Youth - general messaging
Youth - testing campaign for school year

African American community

Girls Are Powerful PSA videoPSA video, by Girls Are PowerfulGirls Are Powerful PSA video with youthPSA video, by Girls Are Powerful
Recentering the Black Family Session #6: Black Liberation and Health videoVideo on Black liberation and health, by Black Family BlueprintNAACP social media post on physical distancingSocial media post on social distancing, by the Minneapolis NAACP
Stairstep newsletter message about contact tracingNewsletter story on contact tracing, by Stairstep FoundationStairstep newsletter message about safely adjusting the dialsNewsletter story on safely adjusting the dials, by Stairstep Foundation
Recentering the Black Family #7: COVID Testing and challenging medical distrust videoVideo on COVID-19 testing and challenging medical distrust, by Black Family BlueprintRecentering the Black Family Session #8: Pandemics Impact on School Year 2020-21 videoVideo on the pandemic's impact on the school year, by Black Family Blueprint

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African immigrant community

East Africa Health Project videoVideo by East Africa Health Projectvideo in OromoVideo by the Oromo Community of Minnesota (OCM)
Mental health message in SomaliMental health message in Somali, by TPTsocial distancing message in SpanishSocial distancing message in Somali, by TPT
COVID-19 skit in SomaliSocial distancing skit in Somali, by Briva Healthvideo in Somali by the Somali Medical Association of America (SMAA)Video by the Somali Medical Association of America (SMAA)
Animated Cartoon in Somali about coronavirusAnimated cartoon produced by WellShare International with Amin ArtsKFAI radio segment by Tserha Aryam Kidist Selassie (TAKS)KFAI radio segment in Amharic, by Tserha Aryam Kidist Selassie (TAKS)
video in Somali about COVID-19 testingVideo in Somali about COVID-19 testing, by WellShare Internationalvideo about COVID Testing with spiritual messages from ImamVideo about COVID-19 testing with spiritual messages from Imam, by WellShare International
video in Somali about COVID-19Video skit in Somali about testing, case investigations and contact tracing, by Briva Healthvideo in Somali about COVID-19 testingVideo in Somali about COVID-19 testing, by the Islamic Association of North America (IANA)
COVID-19 poster in SomaliPoster by the Islamic Association of North America (IANA)video in Somali about when to get tested for COVID-19 Video in Somali about when to get tested for COVID-19, by WellShare International
Who are you #MaskingUpFor? videoWho are you #MaskingUpFor? video, by Briva Healthvideo in Somali about ...Video in Somali featuring health and religious leaders, by Briva Health

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American Indian Community

Be the Medicine Indigenous Artist posterPoster by American Indian Community Housing Organization (AICHO)Stay Home Indigenous Artist posterPoster by American Indian Community Housing Organization (AICHO)Protect Yourself and Others coloring sheetColoring sheet by American Indian Community Housing Organization (AICHO)
Protect our elders face covering posterPoster by Metropolitan Urban Indian Directors (MUID)Protect our warriors face covering posterPoster by Metropolitan Urban Indian Directors (MUID)Protect our community face covering posterPoster by Metropolitan Urban Indian Directors (MUID)
COVID-19 Safety & Cultural Message video by Herb FinedayVideo by the American Indian Community Housing Organization (AICHO) and Herb FinedayVideo case investigation and contact tracing by Arne VainioVideo on case investigation and contact tracing, by the American Indian Community Housing Organization (AICHO) and Arne Vainio, MD
Video case investigation and contact tracing by Mary OwenVideo on case investigation and contact tracing, by the American Indian Community Housing Organization (AICHO) and Mary Owen, MDVideo case investigation and contact tracing by Charity OwensVideo on case investigation and contact tracing, by the American Indian Community Housing Organization (AICHO) and Charity Reynolds, MD
Masks up Native artwork with COVID-19 messages by Hillary KempenichNative artwork with COVID-19 messages, by the American Indian Community Housing Organization (AICHO)Native artwork with COVID-19 messages on how case investigation and contract tracing worksNative artwork poster on case investigation and contact tracing, by the American Indian Community Housing Organization (AICHO)

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Asian American community

 

Hmong Medical Association Proper Face Mask video

Video by the Hmong Medical Association

Hmong Medical Association Proper Face Mask video

Video by Karen Community of Minnesota (KCM) News

social distancing message in HmongSocial distancing message in Hmong, by TPT

Mental health message in Hmong

Mental health message in Hmong, by TPT

Mask pride poster in Thai by Asian Media Access

Mask pride poster in Thai, by Asian Media Access

Mask pride poster in Korean by Asian Media Access

Mask pride poster in Korean, by Asian Media Access

Video in Karen on COVID-19 vaccines

Video in Karen on COVID-19 vaccines, by KFA Digital

Mask pride poster in English by Asian Media Access

Mask pride poster in English, by Asian Media Access

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Latinx community

Video interview with Marisol Chiclana AyalaVideo interview with Marisol Chiclana Ayala, by El Minnesota de HoyCOVID-19 Facebook message in SpanishMessage in Spanish, by MLatino Media
COVID-19 billboard in SpanishBillboard in Spanish, by MLatino Mediasocial distancing message in SpanishSocial distancing message in Spanish, by TPT
Mental health message in SpanishMental health message in Spanish, by TPT#MaskUpMN message with wrestler in Spanish#MaskUpMN lucha libre message, by MLatino Media in collaboration with MDH
COVID-19 PSA in SpanishCOVID-19 PSA in Spanish, by NewPublicaInterview in SpanishCOVID-19 interview in Spanish, by NewPublica
COVID-19 video for business owners in SpanishCOVID-19 video for business owners, in Spanish by HACERCOVID-19 video on wearing a mask and a COVID-19 help line in Spanish Video on wearing a mask and a COVID-19 help line in Spanish, by COPAL
Video promoting COVID-19 resources for the community in SpanishVideo promoting COVID-19 resources for the community in Spanish, by COPALCOVID-19 video on getting support through a COVID-19 help line by COPALVideo in Spanish on getting COVID-19 support through a help line, by COPAL

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LGBTQ community

COVID-19 comics for LGBTQ+ communityCOVID-19 informational comics for the LGBTQ+ community, by JustUs HealthCOVID-19 not all masks are created equal posterNot All Masks Are Created Equal poster, by OutFront Minnesota
Make sure your mask protects against COVID-19 posterCOVID-19 mask poster, by Outfront Minnesota 

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Youth

#SpreadInfoNotCovid video produced by Aniya Spears in conjunction with TPT Now#SpreadInfoNotCovid video produced by Aniya Spears in conjunction with TPT Now#SpreadInfoNotCovid video produced by Evan Kennedy in conjunction with TPT Now#SpreadInfoNotCovid video produced by Evan Kennedy in conjunction with TPT Now
kick COVID soccer posterKick COVID poster by KFA Digital as part of their campaign for youthmask up soccer poster - part of kick COVID campaignMask Up poster by KFA Digital as part of their Kick COVID campaign for youth
Recentering the Black Family Session #5: Tips for Children's Social Distancing Greeting videoVideo tips on social distance greetings for kids, by Black Family BlueprintGirls Are Powerful instagram postsInstagram posts by Girls Are Powerful
Check yo'self Stop COVID-19 billboardCheck Yo'self, Stop COVID-19 billboard, by High School for Recording Arts 

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Youth - testing campaign for school year

Youth Testing Campaign for School Year Video in Igbo by the Igbo Women LeagueYouth Testing Campaign for School Year Video in Igbo, by the Igbo Women LeagueYouth Testing Campaign for School Year Video in Karen by the Karen Football AssociationYouth Testing Campaign for School Year Video in Karen, by the Karen Football Association
Youth Testing Campaign for School Year Video in Hmong by 3HmongTVYouth Testing Campaign for School Year Video in Hmong, by 3HmongTVYouth Testing Campaign for School Year Video Swahili by Global Fatherhood Vaccination and Youth Testing Campaign for School Year Video in Swahili, by Global Fatherhood

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Back to the COVID-19 Contracts for Diverse Media Messaging and Community Outreach page.

Tags
  • equity
Last Updated: 12/05/2023

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