Health equity: Make it your business

Blue Cross and Blue Shield of Minnesota

Health equity: Make it your business includes five short videos explaining different aspects of health inequities.

​Blue Cross and Blue Shield of Minnesota ​recently partnered with the University of Minnesota to determine how much health inequities cost the state of Minnesota. These videos are meant to help other organizations address health inequities in the workplace.

All of the videos are cartoon animations and are less than two minutes each.

1. Equity vs. Equality explains the differences between these two terms.
2. Zip Code addresses​ how the environment in which you live can impact health outcomes.
3. Race talks about how health care providers often make assumptions about individuals' health behaviors and where they live and dismiss the importance of culture in treating illness.
4. Income depicts a family in poverty, including their ability to have enough to eat and their resilience despite the circumstances.
5. Gender focuses on the marginalization of transgender individuals and their experiences of inequitable treatment within the health care system.

When to use

Use these short videos as a way to discuss how social and economic factors impact health outcomes. Here are some questions you may want to consider or discuss as a group:

1. What caught your attention about the videos?
2. What are you unsure about?
3. What was really clear?
4. What are these videos really about?
5. What does this mean for our work in health equity?

Use this resource

Health equity: Make it your business

Find similar resources

• By practice: spread the word about what creates health, equip staff
• By type: videos
• By goal: help staff understand equity, change the narrative